Marketing · CRO
ROAS alone is not enough — track new-customer volume, mix, and value so growth is never confused with harvesting the existing base.
Reporting week: May 25, 2026
YoY vs May 26, 2025 · WoW vs May 18, 2026
YoY = same week 52 weeks earlier (364 days). WoW = prior Monday week. Mix and jobs from governed Snowflake weekly views; not call volume or booking rate.
Week ending May 31, 2026 · YoY vs May 26 · WoW vs May 18 · Snowflake weekly views — 52-week history · highlighted week
10.6% of jobs are new customers, but new customers drive 16% of revenue — defunding acquisition shrinks the highest-value jobs, not just volume.
YoY: new jobs -79.4% YoY · WoW: new jobs -86.3% WoW · YoY: new revenue -86.8% YoY · WoW: new revenue -91.8% WoW.
Week of May 25 · 501 new customer jobs
Booked
479
95.6% of new jobs
Canceled
22
4.6% cancel rate
Priority New Cust
130
25.9% of new jobs
New-Customer Mix
10.6%
-7.2pp YoY · -5.6pp WoW
New-Customer Jobs
Leading501
-79.4% YoY · -86.3% WoW
New-Customer Revenue
$530K
-86.8% YoY · -91.8% WoW
Branded Mix
26.7%
+3.9pp YoY · -1.8pp WoW
New customer jobs
501
-79.4% YoY · -86.3% WoW
Existing customer jobs
4,245
-62.2% YoY · -77.6% WoW
New-customer mix
10.6%
-7.2pp YoY · -5.6pp WoW