Horizon Intelligence
Horizon Intelligence
Executive analytics workspace.
Horizon
No reporting period selected
Reporting period May2026As of 2026-05-20Last refreshed 2026-05-22 13:06:42 UTCViewing MTD165 KPIs · 180 scheduling · 20 variance driversCore executive package loaded. Media leads, CCS revenue, and sales mix require the extended CRO data package.Data may be stale — last refresh 4d ago
Data quality notes (1)
Pending HVAC scheduling for: Gold Medal East. Regional rollups exclude these locations until data is available.
Leads Ran MTD
Leading—
Total Spend
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MTD media spend
Avg CPL
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Cost per lead
Avg Close Rate
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MTD all channels
Media channel trends · MTD
Not loaded for this reporting period.
Revenue & marketing depth (CRO) is not loaded for this reporting period. Contact your analytics team to enable the extended data package.
CCS revenue · MTD
Not loaded for this reporting period.
Revenue & marketing depth (CRO) is not loaded for this reporting period. Contact your analytics team to enable the extended data package.
Definitions
PPL
Pay-Per-Lead — media channel where Horizon pays per qualified lead delivered.
Pay-Per-Lead — media channel where Horizon pays per qualified lead delivered.
Non-PPL
Non-pay-per-lead media (e.g. digital, direct mail) billed on spend not volume.
Non-pay-per-lead media (e.g. digital, direct mail) billed on spend not volume.
CPL
Cost Per Lead — total spend divided by total leads ran for the period.
Cost Per Lead — total spend divided by total leads ran for the period.
CCS
Client Care Specialist — internal rehash revenue booked after the initial call.
Client Care Specialist — internal rehash revenue booked after the initial call.
Close rate
Share of leads ran that converted to sold jobs for the selected horizon.
Share of leads ran that converted to sold jobs for the selected horizon.